Inside Italy's first sex doll brothel which is already fully booked for weeks despite only just opening

Sex sells, and if you were ever in doubt about that all you have to do is look at the bookings for Italy's first ever sex doll brothel and doubt no more.

The sex doll brothel only just opened but it is already fully booked for weeks ahead, that horny customers have to wait to get an appointment.

LumiDolls located in Turin houses six female silicone dolls and one male one. The male doll has interchangeable penises of different lengths, ranging from 13 to 18 cm in length. Horny customers can choose which doll they want to reserve, decide what it should (or shouldn't) be wearing and even what position they want the doll in. They can book up to two hours alone, with a partner or in a large group.

The brothel claims their sex dolls were made with material that makes the intimate experience far more realistic than inflatable dolls or sex robots. They also say that customers, including lads in stag parties, are travelling more than 250 miles to have a bit of fun with their sex dolls at the cost of €100 (£78) for one hour, €180 (£162) for two hours or, for those pressed for time, 30-minute sessions are available for €80 (£72). But visitors must hand over a deposit of €50 (£45) in case dolls become broken during the sessions.

After each session, each doll is put through a vigorous two-hour cleaning process to be ready for the next customer.
Footage from inside the brothel, which only opened on Monday, shows staff prepare the dolls by styling their hair, and put them in positions ready for customers.